The assessment
Ten minutes, free, no call required. It scores your operation against all six positions in the model and returns a readout telling you which layer to build next — and which to leave alone for now.
Our Offerings
One model.
Built one system at a time.
Everything we do is a component of The Durable Operation — four layers of fundraising system in the only order that works, held by two rails that apply from the first day. Start where you actually are, and add a layer when you're ready.
How it works
Three steps, and you own the result.
We build one system
Three to five weeks per system. Templates, triggers, decision rules, and the dashboard that proves it worked — built in the tools you already pay for. Your team runs it; we don't operate it for you.
You run it
Handover is a working session, not a document dump — you run the system once while we watch. Check-ins at 30, 60 and 90 days are included, not sold separately.
The systems
Same price, whichever you need.
Each is fixed scope, runs three to five weeks, and ends with a written playbook your next hire could pick up on their third day. The model tells you the order; the assessment tells you where you already are.
Layer one — the ground
$2,500The Data Foundation
Deduplication, address and email hygiene, a naming convention your team will actually follow, and segments that mean something. Unglamorous, and everything above it fails without it.
- Your file cleaned, deduped and made addressable
- Recency-frequency-value segments you can actually mail
- A written convention so it stays clean after we leave
- A lapsed-donor list you can work immediately
Priced for files up to 5,000 records. Larger files quoted after we look.
Layer two
$2,500The Year on One Page
Appeals, stewardship, reporting and events on a single page with named owners and real dates — built to hold when a program crisis eats a month, because it will.
- Twelve months of touches, sequenced and owned
- Templates for each recurring appeal
- A year-end sequence that doesn't get written in December
Layer three
$2,500The Second Gift System
The five-touch, ninety-day sequence that turns a first-time donor into a repeat donor. Roughly three-quarters of new online donors never give again — and the window that decides it is short and entirely procedural.
- Five written templates in your voice, plus the trigger rules
- The threshold above which a human picks up the phone
- Automation configured in the tools you already pay for
- A one-page dashboard your board can read
Usually the fastest to show a result — you will know inside one giving cycle.
Layer four
$2,500The Monthly Giving Program
Monthly donors retain at roughly 71–80% and carry about double the lifetime value of one-time donors. Most small organizations have the checkbox and no program behind it.
- The program named, branded and given its own ask
- Onboarding sequence for new sustainers
- Failed-payment recovery, so the file stops quietly leaking
- An annual upgrade ask with an owner and a date
The rail — runs through every layer
$2,500The AI Line
Every recurring task inventoried and sorted into automate, augment, protect and eliminate — then one deployment actually built, and a one-page policy you would be comfortable publishing.
- Your work plotted on the Human Line, with your team in the room
- One AI deployment built and measured, not five recommended
- A mission-connected AI use policy — roughly three-quarters of organizations have none
For founder-led businesses
$2,500The Founder's Operating Loop
The same model translated for business: know what actually drives revenue before automating anything, isolate one constraint, ship one system with a human in the loop, and write it down so it outlives whoever built it.
- A ranked deployment shortlist scored on volume and judgment
- One system built where it makes money, not where it saves minutes
- Brand voice rules — what never gets generated, and who signs what does
What it costs
Three things. That's the whole price list.
Fixed-fee and quoted in writing before anything starts. Never a percentage of what you raise — that's prohibited by the sector's own code of ethics, and for good reason.
The assessment
Ten minutes. Scores you against the model and recommends what to build first.
Free
One system
Any of the six. Three to five weeks, including handover and the 30/60/90 check-ins.
$2,500
Two systems
Built in sequence, not at once — the second starts when the first is running.
$4,500
Three systems
Roughly two quarters of work. The point at which the model starts compounding.
$6,300
The full model
All four layers plus the AI Line, staged across twelve months.
$9,500
Standing support
Optional, and only after a build. Monthly working call, questions answered, quarterly QA. Explicitly not a fractional development director — we don't execute, which is what keeps this affordable.
$450/mo
Prices are what they are because AI does the drafting and the assembly. That is the whole reason this is affordable at your size — and the reason nothing donor-facing goes out without a person reading it first.
Honest fit
When this works — and when it doesn't.
This is a good fit if…
- You have between zero and three development staff, and one of them is you
- There's a real file — a few hundred donors or customers, not a dozen
- Someone can be named as the person who runs the system afterward
- You'd rather own a system than rent an agency
This is the wrong call if…
- You need someone to do the fundraising — that's a fractional development director, and we'll refer you to one
- Nobody has time to run what gets built. A system nobody operates is worse than no system
- You're all-volunteer with no budget line at all — say so anyway, and we'll point you at free resources that genuinely help
- You want AI to write to your donors unsupervised. We won't build that
Next step
Find out which layer you're standing on.
Ten minutes, free, and you keep the readout whether or not we ever speak.